The Top 10 Benefits to Using Call Tracking
Benefits & Misconceptions
1) It’s affordable
The first question that is generally asked is ‘how much does it cost?’ Well, unlike many of our competitors, we do not charge a fee for our marketing tracking numbers. All of our numbers are set up and maintained completely free of charge. The only charges are incurred from the traffic running through the numbers, which is paid for by either yourself or the customer depending on what type of number you've chosen.
2) You don’t need to change your existing equipment
A key benefit is that you do not need to invest in any fancy equipment to be able to track your calls. Our call tracking solutions can be used with any telephone system, which makes your life far easier and keeps the costs low. You will not have to change your current number(s) either, instead we will set up additional, unique numbers that can be rerouted to your existing line, all whilst allowing you to measure the effectiveness of your marketing campaigns that used with those numbers.
3) It isn’t harmful to SEO
4) Out of hours routing
Another great feature of our call tracking solution is that your calls can be rerouted if necessary to ensure that they are handled by the right person. This means that you will never miss an opportunity to generate a lead. Calls can even be handled automatically by virtual receptionists (auto-attendants) if need be.
5) Online and offline marketing
Although a lot of marketing is done online these days, we should not forget the power of offline marketing as well. Call tracking can be used for both of these marketing channels. From online campaigns such as PPC and email to offline sources such as magazines, billboards and leaflets, all can be tracked and measured with our marketing numbers. All of these sources are assigned their own unique number making it easier for you to track, which channel is working for you and which one isn’t. This allows you to reallocate marketing spend to the better performing channels and increase your ROI.
It’s all very well tracking your calls but reporting is key. All the call data recorded needs to be disseminated and acted upon quickly. The great news is that we do that for you and send it to you every Monday morning via email, so it’s one less thing for you to worry about. You’ll receive call trend data, dial through graphs, geographic origination, inbound data, landline v mobile data, outbound data, media graphs, dial through data, online v offline data and so much more.
Why use call tracking?
So, why should you use call tracking? Simple, it’s a quick and effective way to monitor all your marketing channels and campaigns without having to fork out hundreds of pounds. It gives you the opportunity to gather up the data that can help you to improve the weak areas of your marketing campaigns giving you the insight you need to reallocate budget and maximize your ROI. We encourage you to not forget about one of your most important marketing tools… the telephone!