“Your Brand is what people say about you when you're not in the room.”

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If your business is not a brand, it is a commodity.

How Call Tracking Works

Call tracking enables you to assign a different phone number to each of your marketing campaigns (online and offline). Each of these numbers will then be forwarded to your main business phone number, allowing your staff to answer as if the call were made directly to that line. By using call tracking, you can compare the phone traffic generated by each line in order to determine which of your marketing strategies are most effective and which are not yielding a satisfactory return on investment. You can also gather very comprehensive, detailed, and actionable information to improve the effectiveness of your marketing strategies. Ultimately, this will help you get the most out of your marketing dollars.

The Top 10 Benefits to Using Call Tracking

  • You Can Better Track ROI

    Call tracking gives you plenty of information to help you determine what your actual return on investment is for different marketing campaigns. Using unique phone numbers that can be tracked can give you a better idea of what ads are producing the most profit.

  • You Can Determine Peak Call Hours

    Call tracking allows you to record exactly when calls are made to your company. With this compiled information, you can pin point exactly which days and which hours of the day you receive the most calls. This can allow you to more efficiently schedule work hours for your staff.

  • It Allows You to Make Quick Decisions

    Call tracking software gives you the ability to produce reports with all kind of information regarding the callers, call lengths, number of calls and more. This information can be accessed at anytime to give you the ability to make quick decisions regarding your advertising spending.

  • It Improves Call Forwarding

    The use of call tracking allows you to forward a call to the right staff member immediately. No longer will a sale be lost due to a caller becoming frustrated by not being able to quickly speak to the right person.

  • It Can Help You Better Target Your Marketing

    A lot of this information produced from call tracking can give you a better idea of what the actual demographics of your customers are. You can determine exactly who they are and where they live. This can allow you to produce more targeted advertising to reach those customers.

  • Call Recordings Provide Valuable Information

    You can also record your incoming calls with call tracking. This can give you some very valuable information. You can discover what kind of problems large numbers of your customers are experiencing or what products they prefer. This kind of intelligence can allow you to make the appropriate shifts in your plans much faster.

  • It Helps Measure the Effectiveness of Your Internet Operations

    Unique tracking phone numbers can also be used to assist your internet marketing efforts. Using these numbers, you can determine exactly which landing pages are actually producing calls. This can allow you to learn how to better focus and craft your online marketing.

  • It Can Help Refine Your SEO

    Call tracking can help improve your search engine optimization as well. You can use it to collect information regarding your pay per click marketing to see exactly what keywords are producing calls. This can help you better refine your SEO and focus on the keywords that are actually attracting customers.

  • It Allows You to Compare Advertising Channels

    The use of unique phone numbers that can be tracked can also allow you to make quick comparisons between different channels you may be using to run ads. For example, you may discover that your newspaper advertising is actually producing very few conversions. This can allow you to focus on other channels like say the internet and radio that are more profitable.

  • It Helps You Manage Your Staff

    Call tracking gives you the ability to more successfully manage your call center staff. With the ability to record the calls and additional information, you can determine whether or not your staff is doing a good job of assisting customers and closing deals over the phone.

Benefits & Misconceptions

1) It’s affordable

The first question that is generally asked is ‘how much does it cost?’ Well, unlike many of our competitors, we do not charge a fee for our marketing tracking numbers. All of our numbers are set up and maintained completely free of charge. The only charges are incurred from the traffic running through the numbers, which is paid for by either yourself or the customer depending on what type of number you've chosen.

2) You don’t need to change your existing equipment

A key benefit is that you do not need to invest in any fancy equipment to be able to track your calls. Our call tracking solutions can be used with any telephone system, which makes your life far easier and keeps the costs low. You will not have to change your current number(s) either, instead we will set up additional, unique numbers that can be rerouted to your existing line, all whilst allowing you to measure the effectiveness of your marketing campaigns that used with those numbers.

3) It isn’t harmful to SEO

Some of you may fear that the inconsistent numbers will be harmful to your SEO and will have a negative effect on your rankings. Which could be the case if numbers are used incorrectly. However, we suggest to only use call tracking numbers on your or your client’s websites and marketing materials. We’d avoid using a call tracking number on an online directory, as this can cause confusion when Google crawls and finds an inconsistent number. If you’re wishing to use dynamic numbers on your website, you’ll need to use dynamic number insertion (DNI) using some clever JavaScript. This way the dynamic number won’t be crawled and won’t confuse Google’s algorithms.

4) Out of hours routing

Another great feature of our call tracking solution is that your calls can be rerouted if necessary to ensure that they are handled by the right person. This means that you will never miss an opportunity to generate a lead. Calls can even be handled automatically by virtual receptionists (auto-attendants) if need be.

5) Online and offline marketing

Although a lot of marketing is done online these days, we should not forget the power of offline marketing as well. Call tracking can be used for both of these marketing channels. From online campaigns such as PPC and email to offline sources such as magazines, billboards and leaflets, all can be tracked and measured with our marketing numbers. All of these sources are assigned their own unique number making it easier for you to track, which channel is working for you and which one isn’t. This allows you to reallocate marketing spend to the better performing channels and increase your ROI.

6) Reporting

It’s all very well tracking your calls but reporting is key. All the call data recorded needs to be disseminated and acted upon quickly. The great news is that we do that for you and send it to you every Monday morning via email, so it’s one less thing for you to worry about. You’ll receive call trend data, dial through graphs, geographic origination, inbound data, landline v mobile data, outbound data, media graphs, dial through data, online v offline data and so much more.

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Why use call tracking?

So, why should you use call tracking? Simple, it’s a quick and effective way to monitor all your marketing channels and campaigns without having to fork out hundreds of pounds. It gives you the opportunity to gather up the data that can help you to improve the weak areas of your marketing campaigns giving you the insight you need to reallocate budget and maximize your ROI. We encourage you to not forget about one of your most important marketing tools… the telephone!

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