You will gain access to information that isn't available anywhere online. 64% of small businesses claim word-of-mouth and customer referrals as their most effective marketing strategy for growing their business. While word-of-mouth and customer referrals will always play an important role in the overall marketing plan there is an even bigger marketing strategy that many small business are overlooking when it comes to growing their business – reputation marketing.
Reputation marketing is defined by Wikipedia as “the evolution from the marriage of fields of online reputation management and brand marketing. In the socially connected world of the new millennium a brand’s rep is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
I would define reputation marketing as a marketing strategy that allows consumers to share and review their experiences with businesses that can result in additional online visibility and provide social proof of a business’s credibility.