Small Business Marketing Predictions for 2015 from the Experts

What will be hot in small business marketing for 2015? We asked a dozen top digital marketing experts to share their trends and predictions for small businesses in 2015 to help you kick-start your planning and help you stay on top of what’s next. We wanted to know: What digital marketing trend or prediction is most important for small businesses in 2015? Here’s what we heard from top experts:

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Technology will enable SMBs to track true marketing ROI and get more out of their budgets. ~ WSJ

“In 2015, the savviest local businesses will shift their attention from discovery to lead conversion and lead attribution. After all, why spend thousands on marketing programs to get droves of visitors but let the majority of these potential new customers slip away? Why waste good money on marketing tactics that aren’t working? “We’re at the start of a new trend — one where business owners adopt lead conversion software that enables businesses to automatically capture, follow-up with, and convert more leads into customers by staying top-of-mind until they are ready to buy. This will make it easy for the owner to track the customers and revenue from each different marketing source. That way, they can calculate true ROI by source and squeeze more leads, customers, and profit out of the same marketing budget. This will be a winning value proposition for small businesses in 2015.”

 — Todd Ebert
— Todd Ebert Chief Marketing Officer, ReachLocal

Wall Street Journal

Forbes Magazine

Mobile marketing will become the new “must-have” for SMBs. ~ Forbes

“Mobile web marketing will become the most important thing for SMBs to focus on in 2015. Small business owners need to make sure their websites are mobile ready with mobile offers, hours of operation, and click-to-call features. They will also need to focus on mobile-optimized content on their websites. “Text/SMS campaigns and mobile ads will also become more prevalent. Business owners will also need to employ a mobile social media strategies as Millennials are a key demographic to engage this way.”

— Melinda Emerson
— Melinda Emerson Quintessence Group Consulting & Author

Reputation monitoring will help SMBs better manage their brands online. ~ INC

“This isn’t so much a trend or prediction, but something every small and local business should do in 2015: Monitor what people are saying about your organization online. “We can no longer get away with not monitoring. There are many tools that allow you to do it cost- and time-efficiently. Don’t let another year go by with your head buried in the sand.”

— Gini Dietrich
— Gini Dietrich Arment Dietrich, Inc. & Spin Sucks

INC. Magazine


Initially I was skeptical and concerned about the ROI because having a practice for more than 30 years at time, I felt I was fine based on the amount of referrals we get. I always knew that business could be better and the internet was the way to go but I simple didn't know how. After learning about my online reputation it was an eye-opener and I've now become the local authority here in North Palm Beach county.

Dr. William Eickhoff
Dr. William Eickhoff William Eickhoff Dentistry

I'm from the old school and I must say when it comes to the online world I'm a novice. Working with Dwayne & his staff made us feel comfortable in a unfamiliar space. We went from having no presence on the internet to becoming a force to be reckoned with in the digital age. It's a no-brainier to a wise business professional because its all marketing expense and tax-delectable. ROI was initially a concern and now we're almost embarrassed to make mention of how small we thought initially. Best business investment we've made yet!

B.W Burnett
B.W Burnett Burnett & Associates

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"12 Small Business Marketing Predictions for 2015 from the Experts"


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