Benefits of Video Marketing
Frequently Asked Questions
Today's customers expect to see video.
Because it gives them a better idea of how your product works and what your company does, people come to trust your business more with a video. 4 out of 5 consumers say that a video influences their buying decision and over 80% of customers searching online say they're more impressed by advertisers who use video than those who don't.
Video also increases your online visibility. Businesses who display a video on their YouTube and other online video platforms receive 25% more clicks and calls than those without video.
Depending on which package you select, your video will include a live shoot at your place of business, digital images, stock video clips, royalty free music, ad copy writing, professional voiceover and digital effects. In addition, your video will be published to the top video sites.
We actually encourage people to keep their businesses open during the shoot. There's nothing better than the hustle and bustle of customers and staff to show a healthy business at its best. Your video shoot will last 90 minutes max and needs to be done at a single location. So choose your location wisely and be prepared.
If your business is mobile, consider capturing the action on location so potential customers can see how you operate. Include lots of great shots of staff members interacting with satisfied customers. Talk to the producer about capturing footage of products or places in your business that will impress customers; your showroom, reception area, even a warehouse could work.
Here are some examples of the type of information that can be captured in your video:
- What sets you apart, or makes you different from your competition.
- Whatever makes your customers keep coming back.
- The brands, products or services you offer.
- Any kinds of products or services that can't be found anywhere else.
- Your status as an authorized dealer or distributor.
- A mission statement, slogan or motto you want people to remember.
- The extent of your experience within your industry.
- Let people know if you are family owned and operated.
- Any professional associations to which you belong.
- Any awards of recognition or certifications you've won.
If you're camera shy, it's not a problem. The videographer will record an interview with you in order to get relevant information about your business. Then, our editing team will create a script out of your interview and do the voice-over using one of our professional actors. You will even get to choose whether you want a male or female voice to represent your business.
A few excellent key questions that we will ask any of our potential customers are: Who is the video for, what buyer personas and demographics? How can you reach your audience, through YouTube, paid media buys, or through your social media networks? Why do you want the video? Is it to introduce your company to other businesses, or show off a new consumer product? Answers to all of these questions will help us craft messaging and effective branding for your videos.
Once the video is finished, an email with a link to your video is sent to you for preview. You will have five days to review your video. You'll be allowed up to 3 rounds of revisions (such as factual errors or basic changes), then once you approve, we'll send you the code to add to your website.
To embed your video on your web site simply copy the embed code from the web site and add it to your web site code where you want the video to appear. If you typically use a web master to make these kinds of updates simply provide them with the code and instruct them where to put it.
Preparation is the key to achieve the greatest results. To help you prepare, a short video questionnaire is emailed to you that will provide us with additional information about your company and your goals for your video. Completion of this questionnaire is the most important step in creating a quality, customized video ad for your business. The questionnaire should not take you more than 15-30 minutes. A video client services representative will call or email you within 2 business days to review your answers prior to creating your promotional video. You then provide video with any images, logos, photos, and contact information to be included in video production.