"One minute of video is actually worth 1.8 million words."


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Video conveys your brand message

Audiences can access your video content 24/7 from the office, home or on the move. Whilst only 20% would read the majority of text onsite, 80% would watch the same content were it delivered by video (Forrester). Video lets you disseminate your message with very little input from the viewer.

Benefits of Video Marketing

  • Connects with Consumers on the Internet

    The hottest content marketing trend by 2017 72% of all searches done online will be video. This allows the business owner to TELL THEIR STORY!

  • Generates Higher Conversion Rate

    A well-done video is engaging, social and interactive. It generates higher conversion rates. Attract more customers with a customized video marketing strategy and “generate more profits.

  • Saves You Money

    You can achieve great results with video marketing, though investments of money, time and knowledge will be necessary. To stay relevant and properly promote your business, using video marketing is a great smart decision.

  • Brand visibility across platforms

    Video content will sit happily on your site, on Vimeo and YouTube, on your Google+ account, as a link in an email and across all company social media platforms, from Twitter to Facebook to LinkedIn. Videos are instantly shareable and this share-ability is a big part of social media and an ideal way to tap into a new audience.

  • Connects You with Mobile Consumer

    Quick & easy file sharing right inside the chat. All your files are stored forever. Due to the fact that 65% of the world’s population are visual learners, video — especially mobile video — is more critical than ever to capture customers’ attention.

  • Video is great for SEO

    Videos can really boost your position in Google’s rankings because it looks favourably on such rich content (rather than just text alone). The higher you sit in the SERPs (Search Engine Results Pages), the more traffic is potentially referred.

Get ahead of your competitors

Your brand will have plenty of unique selling propositions – that’s how you’ve got to where you are. You can use video to explain your company's unique offering by showcasing your products and services as well as incorporating customer testimonials to highlight your achievements.

93% of 600 marketing professionals told us they had used video content in 2015 (up from 70% in 2013 and 81% in 2014). It's a tool that's being used more and more by canny marketers – the trend is clear. So with this in mind, have you considered adding video to your 2015 marketing plan?

Frequently Asked Questions

Q: Why do I need video? +

Today's customers expect to see video.

Because it gives them a better idea of how your product works and what your company does, people come to trust your business more with a video. 4 out of 5 consumers say that a video influences their buying decision and over 80% of customers searching online say they're more impressed by advertisers who use video than those who don't.

Video also increases your online visibility. Businesses who display a video on their YouTube and other online video platforms receive 25% more clicks and calls than those without video.

Q: What's included with my video marketing package? +

Depending on which package you select, your video will include a live shoot at your place of business, digital images, stock video clips, royalty free music, ad copy writing, professional voiceover and digital effects. In addition, your video will be published to the top video sites.

Q: Does the filming of the custom video distrupt my business? +

We actually encourage people to keep their businesses open during the shoot. There's nothing better than the hustle and bustle of customers and staff to show a healthy business at its best. Your video shoot will last 90 minutes max and needs to be done at a single location. So choose your location wisely and be prepared.

Q: Do you have any tips on how to make the videos effective? +

If your business is mobile, consider capturing the action on location so potential customers can see how you operate. Include lots of great shots of staff members interacting with satisfied customers. Talk to the producer about capturing footage of products or places in your business that will impress customers; your showroom, reception area, even a warehouse could work.

Q: What kind of information should be included in my video? +

Here are some examples of the type of information that can be captured in your video:

  • What sets you apart, or makes you different from your competition.
  • Whatever makes your customers keep coming back.
  • The brands, products or services you offer.
  • Any kinds of products or services that can't be found anywhere else.
  • Your status as an authorized dealer or distributor.
  • A mission statement, slogan or motto you want people to remember.
  • The extent of your experience within your industry.
  • Let people know if you are family owned and operated.
  • Any professional associations to which you belong.
  • Any awards of recognition or certifications you've won.

Q: Where will my videos appear online? +

Your custom videos will be posted across the top 15 video platforms including:

  • Youtube
  • DailyMotion
  • Facebook
  • Yahoo!
  • ZippCast
  • Vimeo
  • Metcafe
  • VeVo

Just to name a few

Q: What if I don't want to be on camera? +

If you're camera shy, it's not a problem. The videographer will record an interview with you in order to get relevant information about your business. Then, our editing team will create a script out of your interview and do the voice-over using one of our professional actors. You will even get to choose whether you want a male or female voice to represent your business.

Q: What else do I need for my video marketing strategy? +

A few excellent key questions that we will ask any of our potential customers are: Who is the video for, what buyer personas and demographics?  How can you reach your audience, through YouTube, paid media buys, or through your social media networks?  Why do you want the video?  Is it to introduce your company to other businesses, or show off a new consumer product?  Answers to all of these questions will help us craft messaging and effective branding for your videos.

Q: Do I get to see my video before it goes live? +

Once the video is finished, an email with a link to your video is sent to you for preview. You will have five days to review your video. You'll be allowed up to 3 rounds of revisions (such as factual errors or basic changes), then once you approve, we'll send you the code to add to your website.

Q: How will I get the finished video? +

To embed your video on your web site simply copy the embed code from the web site and add it to your web site code where you want the video to appear. If you typically use a web master to make these kinds of updates simply provide them with the code and instruct them where to put it.

Q: Once I choose a package, what's next? +

Preparation is the key to achieve the greatest results. To help you prepare, a short video questionnaire is emailed to you that will provide us with additional information about your company and your goals for your video. Completion of this questionnaire is the most important step in creating a quality, customized video ad for your business. The questionnaire should not take you more than 15-30 minutes. A video client services representative will call or email you within 2 business days to review your answers prior to creating your promotional video. You then provide video with any images, logos, photos, and contact information to be included in video production.

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